Rochelle Sodipo is the founder and Creative Director of Roseredd Etc.®️, a brand support agency focused the brand growth of small businesses.
As a consultant and coach, Rochelle partners with executives, entrepreneurs, artists and influencers to build and cultivate individual and organizational brands across their stages of growth, from start-up to scale. She supports clients that range in size from small businesses to multi-million dollar organizations.
A fine artist and educator by training, Rochelle pairs her passion for the aesthetics of art with her expertise in scaffolding and pedagogy to work with clients to understand and refine a brand vision that reflects their core values. Her signature service, “Soul Branding,” leverages the Roseredd Etc.®️ framework to go beyond design by defining, highlighting and amplifying the personality and value proposition of a brand before curating a complementary visual identity.
Rochelle self-identifies as a creative leader. As a designer, she prides herself on using standard tools in non-traditional ways and finding clear connections between what others may see as disparate ideas to create a cohesive vision.
Outside of running day-to-day operations for Roseredd Etc.®️, Rochelle teaches tools and tactics to support solo-entrepreneurs and other students in understanding how to effectively mix marketing theory and creative artistry to drive impact while retaining the heart of a brand.