​Rochelle Sodipo is the founder and Creative Director of Roseredd Etc., a boutique brand support agency focused on visual design. 

As a consultant and coach, Rochelle partners with executives, entrepreneurs, artists and influencers to build and cultivate individual and organizational brands across their stages of growth, from start-up to scale.  She supports clients that range in size from small businesses to multi-million dollar organizations. 

A fine artist and educator by training, Rochelle pairs her passion for the aesthetics  of art with her expertise in scaffolding and pedagogy to work with clients to understand and refine a brand vision that reflects their core values. Her signature service, “Soul Branding,” leverages the Roseredd Etc. framework to go beyond design by defining, highlighting and amplifying the personality and value proposition of a brand before curating a complementary visual identity. 

Rochelle self-identifies as a creative leader. As a designer, she prides herself on using standard tools in non-traditional ways and finding clear connections between what others may see as disparate ideas to create cohesive vision.

Outside of running day-to-day operations for Roseredd Etc., Rochelle teaches tools and tactics to support solo-entrepreneurs and other students in understanding how to effectively mix marketing theory and creative artistry to drive impact while retaining the heart of a brand.